ABOUT
PORTFOLIO
EDUCATION
Fashion Institute of Technology
New York City
B.S. Advertising &
Marketing Communications
Magna Cum Laude
A.A.S. Fashion
Merchandising Management
Cum Laude
CS Photoshop,
Illustrator + InDesign
SEO / SEM / PPC / MOZ
Google Analytics
Google Webmaster Tools
Google Docs / Microsoft Office
Salesforce Social Studio
RJ Metrics / Magento BI
Slack / Trello / Asana
Klaviyo / Mailchimp
Basic HTML
TECH SKILLS
EXPERTISE
Marketing Strategy
Branding
Content Creation
Content Marketing
Search Marketing
Social Advertising
Social Media Marketing
Copywriting
Guerilla Marketing
Public Relations
Graphic Design
Email Marketing
Content Creation
Visual, creative, adaptable content marketer who's full of ideas and ready to help strategize and create fresh marketing content.
Created and contributed to content such as emails, social media messages, blogs, e-book content, graphics + images, gifs, banner ads, infographics, and other various marketing materials.
SEO / SEM
Responsible for day-to-day campaign planning, implementation, budget management, performance review and optimization of paid search marketing campaigns for clients in a variety of verticles. Enhanced campaigns through testing with ad copy, creative, landing pages and keyword optimization. Performed ongoing site audits, keyword research and performance reports to optimize client's organic search activity.
Marketing Analyst
Managed the reporting process of cross-channel marketing efforts to optimize the client's marketing iniatives. Analyzed information and data to identify trends and patterns of behavior. Provided insights and recommendations to help clients make informed decisions about their markets. Experienced using a variety of analytics tools including Google Analytics, RJ Metrics/Magento BI, SimplyMeasured, Radian 6, Salesforce Social Studio, Moz, Facebook Insights, and Twitter Analytics.
Social Media Strategy
Developed comprehensive social media strategies to increase brand awareness, prompt engagement, and drive traffic to company websites. Managed implementation of social media strategy across 8 social platforms. Used social media analytics to follow progress, create weekly/monthly reports and make data-driven decisions.
Extensive knowlege of Facebook, Twitter, Pinterest, Instagram, Linkedin, Google+, YouTube, Snapchat and Vimeo.
Social Advertising
Researched and kept up-to-date on available social media ad models to make strategic recommendations to clients. Created, launced and oversaw paid social campaigns that effectively targeted and engaged audiences. Experience with Facebook Ad Manager, Busness Manager, Power Editor and Twitter Ad offerings.
Branding
Collaborated with the marketing team at GigSalad to maintain a consistent brand voice across all marketing activities. Spearheaded the launch campaign of GigSalad's 2015 rebranding and website redesign.
Also, experienced in creating brand guidelines and developing new brand identities for independent clients.
Integrated Marketing Campaigns
Produced strategies for marketing campaigns in today's multichannel, mobile-driven world. Strategies balanced elements of traditional and digital marketing efforts, utilizing various components from social media channels, email marketing, and web based advertising to print advertising, direct marketing, and content marketing.
Partnerships + Business Development
Developed relationships with potential partners and strategized collaborations to expand our reach and drive lead generation. Delivered all marketing activity and promotions within partnership agreements and maintained consistent company branding through all communication channels.
Worked with brands such as Uber, CD Baby, DiscMakers, Roaming Hunger, Cucalorus, ISC, Bandzoogle, Cvent, Pixe Social, etc.
Event + Trade Show Marketing
Assisted with event planning and trade show activities consisting of working with vendors, event coordinators, and design teams to produce marketing material and booth design. Extensive experience in event management, sponsorships and crowd-funding.
Produced events or trade show activities at events and conferences including SXSW, NACA, Bonnaroo, Shoptalk and Circles.