Resume

TECH SKILLS

Adobe Photoshop, Illustrator, InDesign + Dreamweaver

SEO / SEM / PPC / MOZ

Google Analytics

Google Search Console

Google Workspace / MS Office

Buffer / Unbounce

Facebook Ads / Google Ads

RJ Metrics / Magento BI

Slack / Trello / Asana / Jira

Hubspot / Klaviyo / Mailchimp

Basic HTML / WordPress

MAC OS

EXPERTISE

Marketing Strategy

Brand Management

Content Creation

Content Marketing

Paid Search Marketing

Digital Advertising

Paid Social Media

Organic Social Media 

Copywriting

Guerilla Marketing

Public Relations

Graphic Design

Email Marketing

Experience

2018 - Present

DIGITAL MARKETING DIRECTOR

Kindermusik International

Remote

  • Ideates creative campaigns and new growth strategies

  • Plans and executes all digital marketing, including SEO, paid search, paid social, organic social, email, strategic partnerships, reporting and more

    Accelerates the sales pipeline by driving customer acquisition, retention, and ultimately revenue through a variety of inbound and outbound marketing tactics for B2B, B2C, and B2B2C audiences

  • Contributed to the development and refinement of the brand strategy and creative direction

  • Spearheading website redesign to fix critical UX issues and optimize for a mobile-first experience

  • Researches + monitors keywords to guide SEO, content marketing, and site optimization initiatives

  • Quickly adapted to pandemic budget cuts by creating an organic lead generation strategy that generated over 5,000 new leads in the first 3 months

  • Designs, builds and maintains our social media presence

  • Measures and reports performance of all digital marketing campaigns to assess against goals

  • Identifies trends and insights to optimize spend and performance
 based on findings

  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

2017 - 2018

FREELANCE MARKETING & CONTENT CREATION

shirenechehrazi.com

Remote

  • Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services

  • Creates detailed reports with research findings and analysis to inform marketing strategies 

  • Influenced brand strategies through promotion design, product design, packaging, and overall brand identity 

  • Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms

  • Create various content types (videos, articles, infographics, web assets, emails, resumes, etc.) with relevant tone and style, adhering to the respective style guides

2016 - 2017

MARKETING MANAGER

Packlane.com

Remote

  • Developed and executed customer acquisition and retention strategies through a variety of paid and organic channels including content marketing, social media, SEO, SEM, email, and offline methods.

  • Guided content creation and actively pursued link building opportunities to drive qualified referral traffic that consistently resulted in ~15% monthly revenue.

  • Researched and monitored keywords to guide SEO, content marketing, and site optimization initiatives.

  • Managed monthly Adwords spend of $15,000+ with campaigns that produced up to 900% ROI.

  • Implemented email automation based on user behavior and website interaction.

  • Developed social media strategy, created a content calendar, and managed efforts across 5 platforms.

  • Coordinated promotional activations at trade shows and industry conferences across the country.

  • Successfully sourced contracted partners such as designers, content creators, and copywriters to aid in executing various marketing efforts.

  • Analyzed and reported weekly performance of marketing channels.

2015 - 2016

DIGITAL MARKETING ANALYST & CLIENT MANAGER

SISDigital

Wilmington, NC

  • Worked directly with clients using data to develop insights and creative strategies for winning campaigns.

  • Developed reports by translating raw data and results into a marketing analysis to optimize campaigns.

  • Responsible for day-to-day campaign planning, implementation, budget management, performance review and optimization of paid search marketing and social advertising campaigns for clients in a variety of industries.

  • Designed digital assets for clients and contributed content to the agency's blog and whitepapers.

  • The majority of my client work included PPC, Paid Social, Strategy and Creative deliverables.

  • Greater Wilmington Business Journal Article: http://bit.ly/WilmBiz

2014 - 2015

DIGITAL MARKETING STRATEGIST

GigSalad.com

Wilmington, NC

  • Coordinated marketing, advertising, social media, PR, and event and trade show activities.

  • Used site usage data to develop new marketing strategies and capture new target audiences.

  • Developed campaign and brand messaging strategies for social and paid media that increased brand awareness, generated sales leads, and drove conversions.

  • Monitored consumer response to guide campaign maintenance strategies and gauge success.

  • Developed, negotiated, and executed co-branding and partnership strategies.

  • Created visual content for blogs, social media, printed marketing material, and email campaigns.

  • Developed social media strategy and managed social media efforts across 8 platforms.

Education

2011 - 2013

FASHION INSTITUTE OF TECHNOLOGY

Bachelor of Science

Advertising & Marketing Communications

New York, NY

Magna Cum Laude

2008 - 2011

FASHION INSTITUTE OF TECHNOLOGY

Associate of Applied Science

 

Fashion Merchandising Managerment

New York, NY

Cum Laude