Adobe Photoshop, Illustrator, InDesign + Dreamweaver
SEO / SEM / PPC / MOZ
Google Search Console
Google Workspace / MS Office
Buffer / Unbounce
Facebook Ads / Google Ads
RJ Metrics / Magento BI
Slack / Asana / Jira
Hubspot / Klaviyo / Mailchimp
Basic HTML / WordPress
Figma / Whimsical
Paid Search Marketing
Paid Social Media
Organic Social Media
2018 - 2021
DIGITAL MARKETING DIRECTOR
Ideates creative campaigns and new growth strategies
Plans and executes all digital marketing, including SEO, paid search, paid social, organic social, email, strategic partnerships, reporting and more
Accelerates the sales pipeline by driving customer acquisition, retention, and ultimately revenue through a variety of inbound and outbound marketing tactics for B2B, B2C, and B2B2C audiences
Contributed to the development and refinement of the brand strategy and creative direction
Spearheading website redesign to fix critical UX issues and optimize for a mobile-first experience
Researches + monitors keywords to guide SEO, content marketing, and site optimization initiatives
Quickly adapted to pandemic budget cuts by creating an organic lead generation strategy that generated over 5,000 new leads in the first 3 months
Designs, builds and maintains our social media presence
Measures and reports performance of all digital marketing campaigns to assess against goals
Identifies trends and insights to optimize spend and performance based on findings
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
2017 - 2018
FREELANCE MARKETING & CONTENT CREATION
Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
Creates detailed reports with research findings and analysis to inform marketing strategies
Influenced brand strategies through promotion design, product design, packaging, and overall brand identity
Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms
Create various content types (videos, articles, infographics, web assets, emails, resumes, etc.) with relevant tone and style, adhering to the respective style guides
2016 - 2017
Developed and executed customer acquisition and retention strategies through a variety of paid and organic channels including content marketing, social media, SEO, SEM, email, and offline methods.
Guided content creation and actively pursued link building opportunities to drive qualified referral traffic that consistently resulted in ~15% monthly revenue.
Researched and monitored keywords to guide SEO, content marketing, and site optimization initiatives.
Managed monthly Adwords spend of $15,000+ with campaigns that produced up to 900% ROI.
Implemented email automation based on user behavior and website interaction.
Developed social media strategy, created a content calendar, and managed efforts across 5 platforms.
Coordinated promotional activations at trade shows and industry conferences across the country.
Successfully sourced contracted partners such as designers, content creators, and copywriters to aid in executing various marketing efforts.
Analyzed and reported weekly performance of marketing channels.
2015 - 2016
DIGITAL MARKETING ANALYST & CLIENT MANAGER
Worked directly with clients using data to develop insights and creative strategies for winning campaigns.
Developed reports by translating raw data and results into a marketing analysis to optimize campaigns.
Responsible for day-to-day campaign planning, implementation, budget management, performance review and optimization of paid search marketing and social advertising campaigns for clients in a variety of industries.
Designed digital assets for clients and contributed content to the agency's blog and whitepapers.
The majority of my client work included PPC, Paid Social, Strategy and Creative deliverables.
Greater Wilmington Business Journal Article: http://bit.ly/WilmBiz
2014 - 2015
DIGITAL MARKETING STRATEGIST
Coordinated marketing, advertising, social media, PR, and event and trade show activities.
Used site usage data to develop new marketing strategies and capture new target audiences.
Developed campaign and brand messaging strategies for social and paid media that increased brand awareness, generated sales leads, and drove conversions.
Monitored consumer response to guide campaign maintenance strategies and gauge success.
Developed, negotiated, and executed co-branding and partnership strategies.
Created visual content for blogs, social media, printed marketing material, and email campaigns.
Developed social media strategy and managed social media efforts across 8 platforms.
2011 - 2013
FASHION INSTITUTE OF TECHNOLOGY
New York, NY
Bachelor of Science
Advertising & Marketing Communications
Magna Cum Laude
2008 - 2011
FASHION INSTITUTE OF TECHNOLOGY
New York, NY
Associate of Applied Science
Fashion Merchandising Managerment