Portfolio

Working with teams at start-ups and lean companies has given me the opportunity to learn and grow my skills at an accelerated rate. As a full-stack marketer, I have developed expertise in the following marketing strategies and tactics.

Brand Management

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Brand Management

  • Collaborated with various departments to maintain a consistent brand identity and voice across all marketing channels

  • Created brand experiences to engage audiences and help convert brand awareness to brand loyalty

  • Contributed to the development and refinement of brand strategies and creative direction

  • Created brand guidelines and developed new brand identities for independent clients

  • Spearheaded the launch campaign of GigSalad's 2015 rebranding and website redesign

Content Creation

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Content Creation

  • Pairs creative intuition with data to bring ideas to the table that help create a fresh, yet insightful, content strategy 

  • Created and contributed to content such as emails, social media messaging, blogs, e-book content, video and graphic assets, gifs, ppc ads, display and banner ads, social media ads, infographics, printed materials, swag, and other various marketing materials

Content Marketing

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Content Marketing

  • Researched new distribution channels to help circulate original content that educates and entertains the target audience and supports marketing goals

  • Drove relevant traffic and leads through link building tactics

  • Explored new ways to reach and engage users

SEO

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SEO

  • Planned, developed and implemented SEO strategies

  • Performed ongoing site audits, keyword research, and performance reports to optimize client's organic search activity and increase organic traffic and conversions

  • Stay up to date with the latest search trends and ranking factors

Paid Search

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Paid Search / SEM

  • Responsible for day-to-day campaign planning, implementation, budget management, performance review, and optimization of paid search marketing campaigns for clients in a variety of verticles 

  • Enhanced campaigns through testing with ad copy, creative, landing pages, and keyword optimization

Data Analyst

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Data Analyst

  • Managed the reporting process of cross-channel marketing efforts to optimize the client's marketing initiatives 

  • Aggregated data and analyzed information to identify trends and patterns of behavior

  • Provided insights and recommendations to help clients make informed decisions about their markets and strategies

Social Media

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Organic Social Media

  • Developed comprehensive social media strategies to increase brand awareness, prompt engagement, and drive traffic to company websites

  • Managed implementation of social media strategy across 8 social platforms

  • Used social media analytics to follow progress, create weekly/monthly reports and make data-driven decisions

  • Extensive knowledge of Facebook, Instagram, Tik Tok, Twitter, Pinterest, Linkedin, YouTube, Snapchat and Vimeo

Social Media Ads

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Paid Social Media

  • Researched and kept up-to-date on available social media ad models to make strategic recommendations to clients

  • Created, launched and oversaw paid social campaigns that effectively targeted and engaged audiences at different stages of the funnel

  • Experience with Facebook, Instagram, Twitter, and Linkedin ad platforms 

Integrated Marketing Campagins

The Wall of Ideas

Integrated Marketing Campaigns

  • Produced strategies for marketing campaigns in today's multichannel, mobile-driven world

  • Campaigns balanced elements of traditional and digital marketing efforts, utilizing various components from social media, email marketing, and digital advertising to print advertising, direct marketing, guerilla marketing and content marketing

Partnerships

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Partnerships

  • Developed relationships with potential partners and strategized collaborations to expand the brand's reach and drive lead generation

  • Delivered all marketing activity and promotions within partnership agreements and maintained consistent company brand standards through all communication channels

Events + Trade Shows

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Events + Trade Shows

  • Lead event planning and trade show activities consisting of working with vendors, event coordinators, and design teams to produce marketing material and booth designs

  • Extensive experience in event management, sponsorships, and fundraising

  • Produced events or trade show activities at events and conferences including SXSW, ALT Summit, Bonnaroo, Shoptalk, Subscription Summit, West Coast Craft, Circles, and NACA

Public Relations

Public Relations

  • Connected with influential media outlets, journalists, bloggers, and other influencers to tell brand stories

  • Worked with reporters and producers to facilitate incoming press inquiries

  • Experienced in crafting stories and pitching to ideal media channels

  • Utilize digital PR tactics for content marketing