Portfolio
Working with teams at start-ups and lean companies has given me the opportunity to learn and grow my skills at an accelerated rate. As a full-stack marketer, I have developed expertise in the following marketing strategies and tactics.
Brand Management
Brand Management
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Collaborated with various departments to maintain a consistent brand identity and voice across all marketing channels
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Created brand experiences to engage audiences and help convert brand awareness to brand loyalty
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Contributed to the development and refinement of brand strategies and creative direction
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Created brand guidelines and developed new brand identities for independent clients
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Spearheaded the launch campaign of GigSalad's 2015 rebranding and website redesign
Content Creation
Content Creation
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Pairs creative intuition with data to bring ideas to the table that help create a fresh, yet insightful, content strategy
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Created and contributed to content such as emails, social media messaging, blogs, e-book content, video and graphic assets, gifs, ppc ads, display and banner ads, social media ads, infographics, printed materials, swag, and other various marketing materials
Content Marketing
Content Marketing
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Researched new distribution channels to help circulate original content that educates and entertains the target audience and supports marketing goals
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Drove relevant traffic and leads through link building tactics
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Explored new ways to reach and engage users
SEO
SEO
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Planned, developed and implemented SEO strategies
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Performed ongoing site audits, keyword research, and performance reports to optimize client's organic search activity and increase organic traffic and conversions
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Stay up to date with the latest search trends and ranking factors
Paid Search
Paid Search / SEM
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Responsible for day-to-day campaign planning, implementation, budget management, performance review, and optimization of paid search marketing campaigns for clients in a variety of verticles
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Enhanced campaigns through testing with ad copy, creative, landing pages, and keyword optimization
Data Analyst
Data Analyst
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Managed the reporting process of cross-channel marketing efforts to optimize the client's marketing initiatives
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Aggregated data and analyzed information to identify trends and patterns of behavior
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Provided insights and recommendations to help clients make informed decisions about their markets and strategies
Social Media
Organic Social Media
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Developed comprehensive social media strategies to increase brand awareness, prompt engagement, and drive traffic to company websites
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Managed implementation of social media strategy across 8 social platforms
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Used social media analytics to follow progress, create weekly/monthly reports and make data-driven decisions
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Extensive knowledge of Facebook, Instagram, Tik Tok, Twitter, Pinterest, Linkedin, YouTube, Snapchat and Vimeo
Social Media Ads
Paid Social Media
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Researched and kept up-to-date on available social media ad models to make strategic recommendations to clients
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Created, launched and oversaw paid social campaigns that effectively targeted and engaged audiences at different stages of the funnel
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Experience with Facebook, Instagram, Twitter, and Linkedin ad platforms
Integrated Marketing Campagins
Integrated Marketing Campaigns
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Produced strategies for marketing campaigns in today's multichannel, mobile-driven world
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Campaigns balanced elements of traditional and digital marketing efforts, utilizing various components from social media, email marketing, and digital advertising to print advertising, direct marketing, guerilla marketing and content marketing
Partnerships
Partnerships
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Developed relationships with potential partners and strategized collaborations to expand the brand's reach and drive lead generation
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Delivered all marketing activity and promotions within partnership agreements and maintained consistent company brand standards through all communication channels
Events + Trade Shows
Events + Trade Shows
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Lead event planning and trade show activities consisting of working with vendors, event coordinators, and design teams to produce marketing material and booth designs
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Extensive experience in event management, sponsorships, and fundraising
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Produced events or trade show activities at events and conferences including SXSW, ALT Summit, Bonnaroo, Shoptalk, Subscription Summit, West Coast Craft, Circles, and NACA