ABOUT
PORTFOLIO
EDUCATION

 

 

Fashion Institute of Technology

New York City

 

B.S. Advertising & 

Marketing Communications

Magna Cum Laude

 

A.A.S. Fashion 

Merchandising Management

Cum Laude

CS Photoshop, 

Illustrator + InDesign

SEO / SEM / PPC / MOZ

Google Analytics

Google Webmaster Tools

Google Docs / Microsoft Office

Salesforce Social Studio

RJ Metrics / Magento BI

Slack / Trello / Asana

Klaviyo / Mailchimp

Basic HTML

TECH SKILLS
EXPERTISE

 

Marketing Strategy

Branding

Content Creation

Content Marketing

Search Marketing

Social Advertising

Social Media Marketing

Copywriting

Guerilla Marketing

Public Relations

Graphic Design

Email Marketing

Content Creation

Visual, creative, adaptable content marketer who's full of ideas and ready to help strategize and create fresh marketing content. 

 

Created and contributed to content such as emails, social media messages, blogs, e-book content, graphics + images, gifs, banner ads, infographics, and other various marketing materials. 

Content Marketing

Researched new distribution channels to help circulate original content that educates and entertains the target audience and supports marketing goals. Drove relevant traffic and leads from our social media presence. Explored new ways to reach and engage users. 

SEO / SEM

Responsible for day-to-day campaign planning, implementation, budget management, performance review and optimization of paid search marketing campaigns for clients in a variety of verticles.  Enhanced campaigns through testing with ad copy, creative, landing pages and keyword optimization. Performed ongoing site audits, keyword research and performance reports to optimize client's organic search activity.  

 

Marketing Analyst

Managed the reporting process of cross-channel marketing efforts to optimize the client's marketing iniatives. Analyzed information and data to identify trends and patterns of behavior. Provided insights and recommendations to help clients make informed decisions about their markets. Experienced using a variety of analytics tools including Google Analytics, RJ Metrics/Magento BI, SimplyMeasured, Radian 6, Salesforce Social Studio, Moz, Facebook Insights, and Twitter Analytics. 

Social Media Strategy

Developed comprehensive social media strategies to increase brand awareness, prompt engagement, and drive traffic to company websites. Managed implementation of social media strategy across 8 social platforms. Used social media analytics to follow progress, create weekly/monthly reports and make data-driven decisions. 

 

Extensive knowlege of Facebook, Twitter, Pinterest, Instagram, Linkedin, Google+, YouTube, Snapchat and Vimeo. 

Social Advertising

Researched and kept up-to-date on available social media ad models to make strategic recommendations to clients. Created, launced and oversaw paid social campaigns that effectively targeted and engaged audiences. Experience with Facebook Ad Manager, Busness Manager, Power Editor and Twitter Ad offerings. 

Branding

Collaborated with the marketing team at GigSalad to maintain a consistent brand voice across all marketing activities. Spearheaded the launch campaign of GigSalad's 2015 rebranding and website redesign. 

 

Also, experienced in creating brand guidelines and developing new brand identities for independent clients. 

 

 

Integrated Marketing Campaigns

Produced strategies for marketing campaigns in today's multichannel, mobile-driven world. Strategies balanced elements of traditional and digital marketing efforts, utilizing various components from social media channels, email marketing, and web based advertising to print advertising, direct marketing, and content marketing. 

 

Partnerships + Business Development

Developed relationships with potential partners and strategized collaborations to expand our reach and drive lead generation. Delivered all marketing activity and promotions within partnership agreements and maintained consistent company branding through all communication channels.

 

Worked with brands such as Uber, CD Baby, DiscMakers, Roaming Hunger, Cucalorus, ISC, Bandzoogle, Cvent, Pixe Social, etc. 

Event + Trade Show Marketing

Assisted with event planning and trade show activities consisting of working with vendors, event coordinators, and design teams to produce marketing material and booth design. Extensive experience in event management, sponsorships and crowd-funding.

 

Produced events or trade show activities at events and conferences including SXSW, NACA, Bonnaroo, Shoptalk and Circles.  

 

Public Relations

Connected with influential media outlets, journalists, bloggers and other influencers to tell brand stories. Worked with reporters and producers to facilitate incoming press inquiries. Experienced in crafting stories and pitching to ideal media channels.

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CONTACT
CONNECT
MESSAGE

shirenechehrazi@gmail.com

336-380-0220

Wilmington, NC

© 2018 by SHIRENE CHEHRAZI

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